The Global Coffee Institute (GCI) is an independent membership organisation, representing the coffee shop & food-to-go sector.

Working on behalf of the Allegra Group and World Coffee Portal, I launched this unique body post-pandemic to provide a powerful and united voice for the wider coffee and hospitality industries.

The Global Coffee Institute exists to deliver strategic guidance and critical business intelligence to its members, shaping the industry’s future and forging stronger business outcomes globally.

A key mission of the Global Coffee Institute is to publish the seminal annual report on Sustainability: a platform for challenging internal debate and championing best practice within the global coffee industry.

I instigate and manage commercial partnerships with select premium Publishers and Platforms on behalf of WIREWAX, the world’s leading interactive video technology company.

I consult directly with the Founders of this innovative disruptor on commercial strategy and connecting with key clients.

Externally, I help Creative Solutions teams and Branded Content studios to leverage the power of WIREWAX, creating video campaigns for clients which are 32% more memorable and driving a massive 9X lift on purchase intent.

I engaged with media owners to revamp the strategic vision and business model for the BALANCE brand and then to present this to a selection of potential investors.

The process won the approval of a Global Digital Travel Agency and a London-based Family Office, whereby I negotiated and finalized Heads of Terms around a £1m cash investment plus digital and supporting services.

The work kickstarted new digital subscription revenues (including B2B and Workplace Wellness initiatives) and a connected community of people who want to live happier, healthier, more balanced lives.

I engage clients directly in the global Travel industry to pioneer the use of interactive video and to enhance the creative storytelling efforts of forward-thinking brands and leading travel destinations.

I also consult for the respective CEOs behind the unique strategic partnership between WIREWAX (the interactive video technology company) and Black Tomato (the award-winning luxury travel agent), working together to unlock the power of video storytelling from the perspective of Cities and travel destinations.

Travel Management Companies have been losing 80%+ of incremental revenue to consumer-facing disruptors. Now, Grapevine is changing the playing field for TMCs.

My work has helped the CEO & Founder of Grapevine to bring this exciting start-up to life by together raising crucial Capital and securing key Strategic Partnerships.

Deploying proprietary Machine-Learning tools, Grapevine is now enabling travel businesses to put personalised and local recommendations at the heart of their product offering.

I led a digital content team in partnership with the Renaissance New York Midtown, the trailblazing tech-led Manhattan hotel, to bring the ultimate insider’s city guide directly to guests via an interactive, experiential digital platform.

Based on guest’s selections (including time of day and walking distance from the hotel, measured in 5 to 20 minutes), exclusive content feeds drive informed recommendations to the colorful, interactive screen, whereby the inspired traveller can learn more with just a point of the finger or a tap of the foot.

The Battle Of The Burger is Time Out New York’s biggest annual consumer event, now held each year at Hudson River Park, and the culmination of an award-winning ‘360-degree content program’ I had the pleasure to lead.

Here’s what Ad Week had to say: “Think ‘gramworthy photos ops, from the miniature burgers on offer, from the restaurants battling it out for the top title, to the open-air, water, sun and skyline background options.”

A bespoke partnership with primary sponsor Budweiser ensures the cold beer is free flowing, while the cross-platform content program, which my team conceived and executed, delivers on key regional strategic marketing objectives from both B2B and B2C perspectives for Anheuser-Busch.

A key contribution of my role as Chief Commercial Officer was to conceptualise and develop a Key Vertical Expansion strategy for Time Out media group post-acquisition.

This led to the creation of the global Time Out Bar Awards, to penetrate the alcohol sector specifically, a multi-city event and digital content program driving revenue growth and brand awareness.

These awards celebrate the spaces and faces that are doing great work for the world’s greatest cities: Austin, Melbourne, London, San Francisco, Singapore, NYC and beyond.

As chair of Time Out’s global Video Strategy team, I led a cross-departmental workgroup to ensure 360-degree global content programs accelerated the creation of video to meet wider B2B and B2C objectives beyond fulfilment of the program itself.

Rooftop Film Club combines cult and classic movies with amazing urban views, fantastic street food, themed cocktails and excellent service.

I worked directly with the charismatic and impassioned Founders to bring this altogether different movie experience to the USA.

From London to NYC and now a global phenomenon, this incredible rooftop experience sets the standard in outdoor cinema.